Chipotle New Commercial...
- Thread starter vanperb
- Start date
Very cool, vanperb. Here's a little more info from YouTube:
Published on Sep 11, 2013
Watch "The Scarecrow," the companion film for Chipotle's new app-based game. Then download the free app at www.scarecrowgame.com and join the quest for wholesome, sustainable food.
The song "Pure Imagination" performed by Grammy Award®--winning artist Fiona Apple, is available for download on iTunes.
http://www.youtube.com/watch?v=lUtnas5ScSE
Published on Sep 11, 2013
Watch "The Scarecrow," the companion film for Chipotle's new app-based game. Then download the free app at www.scarecrowgame.com and join the quest for wholesome, sustainable food.
The song "Pure Imagination" performed by Grammy Award®--winning artist Fiona Apple, is available for download on iTunes.
http://www.youtube.com/watch?v=lUtnas5ScSE
And from 2011:
Coldplay's haunting classic 'The Scientist' is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, "Back to the Start." Download the song now available on iTunes. Label and proceeds benefit The Chipotle Cultivate Foundation. http://itunes.apple.com/us/album/the-...
The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.
Coldplay's haunting classic 'The Scientist' is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, "Back to the Start." Download the song now available on iTunes. Label and proceeds benefit The Chipotle Cultivate Foundation. http://itunes.apple.com/us/album/the-...
The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.
Its a great ad - they have done similar ones with stop motion.
http://www.youtube.com/watch?v=aMfSGt6rHos
however it feels like a bit of whatever the term is for "green-washing" in the fast food biz - non-medicated beef washing? The company was heavily invested in by MCDonalds (no longer involved) - but no doubt learned a thing or two about meat efficiencies. (washing inedible meat with chemicals to make it edible again? Pink paste nuggets?)
They use a lot of buzz words like "making a commitment to using foods with integrity" - which is exactly the kind of double speak the ad is railing against. The truth is you can't have a worldwide fast food chain and be environmentally responsible or source completely ethical meat. Support local restaurants!
http://www.youtube.com/watch?v=aMfSGt6rHos
however it feels like a bit of whatever the term is for "green-washing" in the fast food biz - non-medicated beef washing? The company was heavily invested in by MCDonalds (no longer involved) - but no doubt learned a thing or two about meat efficiencies. (washing inedible meat with chemicals to make it edible again? Pink paste nuggets?)
They use a lot of buzz words like "making a commitment to using foods with integrity" - which is exactly the kind of double speak the ad is railing against. The truth is you can't have a worldwide fast food chain and be environmentally responsible or source completely ethical meat. Support local restaurants!
